Digital Marketing Specialist job Description | Digital Marketing Specialist job Duties and responsibilities:

 Role

Do you want to work in a team that really values your contribution?

Our client is a multi-award-winning skin clinic and beauty salon.    

Duties and responsibilities:


You will be responsible for designing, planning and executing detailed marketing brand strategies for both our Skin Clinic and Skincare Range.

Your highly effective marketing plans will be developed through a deep understanding of, the consumer, the culture of the brands, the brand objectives and the gap in the market for our brands. Your marketing strategies will be trackable and will achieve profit, maximising the brand(s) long term potential.

You will work closely with the director and the clinic team in order to gain a thorough understanding of our aims and objectives and the culture of the clinic, so that this shines through your marketing campaigns for the business.

    You will help to plan new launches for products and services.

    Manage and maintain product pricing and marketing strategy across the digital and face to face market place support management with inventory for the web shop orders and fulfilment of these

    Work with the team to ensure smooth delivery for fulfilment by managing shipping prep tasks including entering orders, creating labels, and setting ship dates

    Manage website based customer service related issues or questions and ensure timely response and resolution

    Provide monthly and quarterly marketplace sales reports to management team and key managers

    Provide monthly analytic reports

    Work with the director on the development of content for brands’ Web sites including copy, merchandising, banners, and promotions

    Develop and manage efficient procedures and workflows for the digital content life cycle, including creation, approval, revision and removal

    Manage advertising campaigns within approved budget

    Review new technologies to keep the company at the forefront of developments in digital market

    Create a realistic marketing budget and spend plans on marketing

    Market the company image and positioning throughout the industry, building strong relationships with our online following and wider audiences.

    You will engage and respond to customers via our social media platforms.

    You will effectively analyse sales trends for the business together with our finance manager and adjust marketing plans accordingly.

Skills and experience:

You are a dedicated, hard-working marketer who loves to be creative. A marketing, business, creative or media degree is essential.

Required:


    Knowledge of social media platforms is essential

    Excellent written skills

    Knowledge of Active Campaign/Wordpress/Adobe creative suite an advantage - training will be provided

    Knowledge or interest in beauty and skincare an advantage

    Marketing awareness

    Ability to work independently and use your initiative

    Video editing skills an advantage

    Good communication skills

As a valued team member you will benefit from:

    Free treatments

    Discounted products

    Flexible work pattern

    Work from home 1 day per week

    Paid Annual Leave

Pay

£11.28
£1.36

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